Making It Legal:

For anyone with a website, here’s an instructive post from my namesake, California attorney Nina Yablok on privacy policies.  She raises the excellent point that you need to be careful what you promise in your privacy policies.  As long as you’re in control of the website, you may want to promise that you won’t share the information with anyone.  Ever. 

But that policy could come back to haunt you, should you want to sell your company . . . and the mailing list as one of its assets.There are a couple of ways to work around that.  You could carve out a specific exception on your website (“won’t disclose except if the company is sold�).  Or, if you run into a situation where disclosure might come up, you could contact each and every one of your subscribers, inform them of the situation, and ask for their consent to disclose the information.  It’s tedious, but at least you are respecting their privacy. 

This entry was posted on Thursday, August 30th, 2007 at 12:27 pm and is filed under Running Your Company. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.




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