From my dear colleague, Jennifer Schiff, comes this intriguing article on “Why now is the time to optimize and freshen up your website.”
It’s tempting to want to throw money at SEO specialists. While I “get” the optimization thing, I have my niggling doubts as to whether the hordes who say they know the secrets really do. Is SEO a magic bullet or snake oil?
That’s where small businesses need to be very careful in their agreements with these companies. Ask for references (and check them!). See what kinds of guarantees (or disclaimers) they put in their contract with you. Make it very clear what they will be doing for the fee you’re paying them and whether this is on a project basis or will be an ongoing expense for as long as you have your website.
This entry was posted on Tuesday, December 16th, 2008 at 1:36 pm and is filed under Contracts, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Leave a Reply
