“Why can’t I handle my own patent/trademark/copyright filings?” you ask. “I’m getting started on a shoestring–do I really need to spend the legal fees?” Go right ahead and DIY . . . but if you’re not on target about what you’ve done or how thoroughly you’ve handled your background research, you could find that you’ve dumped a lot of money into IP that you simply can’t protect.
Listen in to my interview of Amy Goldsmith, Esq., an intellectual property attorney and partner at Gottlieb, Rackman & Reisman, P.C. in New York City. Amy gives us the lowdown on:
- Why you can’t “patent” a company name (you trademark it)–and why it’s important to get the terminology straight
- What kinds of trademarks pass muster with the Trademark Office
- How a trademark search (done by professionals) will unearth possible obstacles you never dreamed of . . . and save you time, money and energy
If you want your intellectual property to become a valuable company asset, listen to this interview!
This entry was posted on Tuesday, August 11th, 2009 at 9:20 am and is filed under Intellectual Property, Interviews, Lawyer Low-Down. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Leave a Reply
