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	<title>Making It Legal &#187; Social Media</title>
	<atom:link href="http://legal.entrepreneur.com/category/social-media/feed/" rel="self" type="application/rss+xml" />
	<link>http://legal.entrepreneur.com</link>
	<description>The small business mentor&#039;s guide to entrepreneurship and law</description>
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		<title>Score 1 for The Good Guys&#8211;How StartUp Nation Fought Back</title>
		<link>http://legal.entrepreneur.com/2009/11/04/score-1-for-the-good-guys-how-startup-nation-fought-back/</link>
		<comments>http://legal.entrepreneur.com/2009/11/04/score-1-for-the-good-guys-how-startup-nation-fought-back/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 14:51:18 +0000</pubDate>
		<dc:creator>Nina Kaufman</dc:creator>
				<category><![CDATA[Horror Stories]]></category>
		<category><![CDATA[Intellectual Property]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[rich sloan]]></category>
		<category><![CDATA[startup nation]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitterjacking]]></category>

		<guid isPermaLink="false">http://legal.entrepreneur.com/?p=504</guid>
		<description><![CDATA[Here&#8217;s an encouraging story about how someone fought back against a Twitter-jacker&#8211;and won!  StartUp Nation founder Rich Sloan outlines how he found out that someone had co-opted StartUp Nation&#8217;s identity on Twitter and the steps he took to resolve the situation . . . and without incurring huge legal fees.  Read through the comments, too, [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s an encouraging story about how someone fought back against a Twitter-jacker&#8211;and won!  StartUp Nation founder <a href="http://www.startupnation.com/blogs/index.php/2009/08/02/how-someone-ripped-off-our-twitter-name-and-we-fought-back/#comment-27331" target="_blank">Rich Sloan outlines</a> how he found out that someone had co-opted StartUp Nation&#8217;s identity on Twitter and the steps he took to resolve the situation . . . and without incurring huge legal fees.  Read through the comments, too, as they provide sound advice about the need to monitor your company name and trademarks on a regular basis.</p>
]]></content:encoded>
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		<item>
		<title>Employee Blogs: To Permit or Prevent?</title>
		<link>http://legal.entrepreneur.com/2009/09/29/employee-blogs-to-permit-or-prevent/</link>
		<comments>http://legal.entrepreneur.com/2009/09/29/employee-blogs-to-permit-or-prevent/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 20:17:58 +0000</pubDate>
		<dc:creator>Nina Kaufman</dc:creator>
				<category><![CDATA[Employees]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[employee blogging]]></category>
		<category><![CDATA[employee policies and procedures]]></category>

		<guid isPermaLink="false">http://legal.entrepreneur.com/?p=417</guid>
		<description><![CDATA[&#8220;Faster than a rolling O.  Stronger than silent E&#8220;—that’s the pace at which information (and misinformation) flies around in cyberspace.
Even worse is when something written about you/your company comes back to slap you in the face like a coconut cream pie.
In his post, &#8220;Should Personal Blogs Be Allowed and Permitted by Employers,&#8221; Kirk Noel Narrows [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;<a href="http://mybrilliantmistakes.com/?p=979" target="_blank">Faster than a rolling O.  Stronger than silent E</a>&#8220;—that’s the pace at which information (and misinformation) flies around in cyberspace.</p>
<p>Even worse is when something written about you/your company comes back to slap you in the face like a coconut cream pie.</p>
<p>In his post, &#8220;<a href="http://bloggerstools.com/should-personal-blogs-be-allowed-and-permitted-by-employers/" target="_blank">Should Personal Blogs Be Allowed and Permitted by Employers</a>,&#8221; Kirk Noel Narrows outlines the essential conundrum in letting employees blog:  <strong>You don’t want to be known as the self-preservationist ogre who stifled self-expression, but you must protect your company from damaging employee blogs.</strong></p>
<p>He goes on to say:<br />
<em>Would it not be smarter from the very start to have clear policy procedures in place , including a signed non-disclosure document, clearly listing rules, proceedings and a time line after leaving the employer? Large corporations do this as a simple matter of routine. Should not this be your established pattern as well ?</em></p>
<p>I couldn&#8217;t agree more.  Far easier to set the boundaries at the beginning with a new hire than try to change horses midstream.</p>
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		<title>How to Manage Your Business&#8217;s Online Reputation</title>
		<link>http://legal.entrepreneur.com/2009/09/17/how-to-manage-your-businesss-online-reputation/</link>
		<comments>http://legal.entrepreneur.com/2009/09/17/how-to-manage-your-businesss-online-reputation/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 20:16:14 +0000</pubDate>
		<dc:creator>Nina Kaufman</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[jennifer schiff]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[smallbusinesscomputing.com]]></category>

		<guid isPermaLink="false">http://legal.entrepreneur.com/?p=430</guid>
		<description><![CDATA[Not strictly information concerning legal issues . . . but if you don&#8217;t properly manage your company&#8217;s online reputation, you could find all sorts of trouble a-brewing for your business.  Check out the article written by my colleague, Jennifer Schiff, in SmallBusinessComputing.com
]]></description>
			<content:encoded><![CDATA[<p>Not strictly information concerning legal issues . . . but if you don&#8217;t properly manage your company&#8217;s online reputation, you could find all sorts of trouble a-brewing for your business.  Check out the <a href="http://www.smallbusinesscomputing.com/emarketing/article.php/3839406" target="_blank">article written by my colleague, Jennifer Schiff</a>, in SmallBusinessComputing.com</p>
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		<title>Making It Legal Makes the List</title>
		<link>http://legal.entrepreneur.com/2009/09/09/making-it-legal-makes-the-list/</link>
		<comments>http://legal.entrepreneur.com/2009/09/09/making-it-legal-makes-the-list/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 17:48:00 +0000</pubDate>
		<dc:creator>Nina Kaufman</dc:creator>
				<category><![CDATA[Kudos]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Resources&Products]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Aliza Sherman]]></category>
		<category><![CDATA[bonnie price]]></category>
		<category><![CDATA[entrepreneurial instincts]]></category>
		<category><![CDATA[entrepreneurship blogs]]></category>
		<category><![CDATA[Joanna Alberti]]></category>

		<guid isPermaLink="false">http://legal.entrepreneur.com/?p=400</guid>
		<description><![CDATA[Yippy kai yay&#8211;we&#8217;ve made another list!  Check out 100 Best Blogs to Hone Your Entrepreneurial Instinct.  We&#8217;re  No. 2 in the &#8220;Starting Up&#8221; category (which places us, conveniently, at No. 2 on the list overall).  OK, so the title isn&#8217;t e-x-a-c-t-l-y right (&#8221;Make&#8221; It Legal?), but it links back to us and we&#8217;re proud.  Also [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://answers.yahoo.com/question/index?qid=20070623012745AALfKUf" target="_blank">Yippy kai yay</a>&#8211;we&#8217;ve made another list!  Check out <a href="http://accreditedonlinedegrees.org/100-best-blogs-to-hone-your-entrepreneurial-instinct/" target="_blank">100 Best Blogs to Hone Your Entrepreneurial Instinct</a>.  We&#8217;re  No. 2 in the &#8220;Starting Up&#8221; category (which places us, conveniently, at No. 2 on the list overall).  OK, so the title isn&#8217;t e-x-a-c-t-l-y right (&#8221;Make&#8221; It Legal?), but it links back to us and we&#8217;re proud.  Also pleased to see some of our WomenEntrepreneur.com colleagues mentioned (check out the section on &#8220;Women Entrepreneurs&#8221;):</p>
<ul>
<li><a href="http://after55.entrepreneur.com/" target="_blank">Bonnie Price</a></li>
<li><a href="http://philosophies.entrepreneur.com/" target="_blank">Joanna Alberti</a></li>
<li><a href="http://www.womenentrepreneur.com/blogger/16.html" target="_blank">Aliza Sherman</a></li>
<li><a href="http://financialguru.entrepreneur.com/" target="_blank">Vanessa Summers</a> (check out the &#8220;Money&#8221; section)</li>
</ul>
<p>Congratulations to you!  Off to do another happy dance.  <img src='https://legal.entrepreneur.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>Social Media Sherpa</title>
		<link>http://legal.entrepreneur.com/2009/09/01/social-media-sherpa/</link>
		<comments>http://legal.entrepreneur.com/2009/09/01/social-media-sherpa/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 16:37:15 +0000</pubDate>
		<dc:creator>Nina Kaufman</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Your Advisory Team]]></category>
		<category><![CDATA[Lena West]]></category>
		<category><![CDATA[social media time management]]></category>

		<guid isPermaLink="false">http://legal.entrepreneur.com/?p=318</guid>
		<description><![CDATA[OK, I confess.  I may have conquered the art of posting regularly to Making it Legal, but I still feel overwhelmed at times about moving through the world of social media.  Like I don’t have enough on my plate already?  It reminds me of my sister-in-law&#8217;s recent birthday party.
The whole clan (there were nearly 20 [...]]]></description>
			<content:encoded><![CDATA[<p>OK, I confess.  I may have conquered the art of posting regularly to <em>Making it Legal</em>, but I still feel overwhelmed at times about moving through the world of social media.  Like I don’t have enough on my plate already?  It reminds me of my sister-in-law&#8217;s recent birthday party.</p>
<p>The whole clan (there were nearly 20 of us!) got together at <a href="http://www.carminesnyc.com/" target="_blank">Carmine&#8217;s Restaurant</a> and sat around a huge table.  First came the garlic bread.  Then the antipasto.  Then the Caesar salad.  Then the fried zucchini strings.  Then the penne with tomato sauce and pesto tortellini.  Then the chicken with mozzarella cheese.  The broccoli rabe with garlic.  Then dessert:  biscotti and chocolate mousse cake.  Frankly, by the time the pasta came around, I was done.  But I kept eating.  It was so scrumptious.  I was so full I could barely breathe . . . and felt just this side of sick!  I walked out of the restaurant v-e-r-r-y slowly.  I just couldn&#8217;t digest it all.</p>
<p>When dealing with social media, there&#8217;s so much to digest and understand&#8211;especially to use it effectively.  That&#8217;s where I&#8217;m thrilled to have my own social media Sherpa, <a href="http://xynomedia.com/" target="_blank">Lena West</a>.  She has a helpful post (yeah, OK, it&#8217;s from last year, but the advice is solid) on <a href="http://www.blogcatalog.com/blog/lip-sticking/800a40f0448f7b801c432bb3d563df3c" target="_blank">social media time management</a> that bears reading.</p>
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		<title>Making It Legal Makes the Top 30!</title>
		<link>http://legal.entrepreneur.com/2009/08/17/making-it-legal-makes-the-top-30/</link>
		<comments>http://legal.entrepreneur.com/2009/08/17/making-it-legal-makes-the-top-30/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 20:22:36 +0000</pubDate>
		<dc:creator>Nina Kaufman</dc:creator>
				<category><![CDATA[Kudos]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Resources&Products]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://legal.entrepreneur.com/?p=350</guid>
		<description><![CDATA[Gotta toot my horn on this one:  Making It Legal made SheTakesOnTheWorld&#8217;s list of the Top 30 Business and Entrepreneurship Blogs by Women!  I&#8217;m joining illustrious company such as Escape from Cubicle Nation, Sparkplugging, Ali Brown&#8217;s Blog and Diva Marketing.
Now you&#8217;ll excuse me while I go do my &#8220;happy dance&#8221; in the living room.   [...]]]></description>
			<content:encoded><![CDATA[<p>Gotta toot my horn on this one:  <em>Making It Legal </em>made <a href="http://shetakesontheworld.net/about" target="_blank">SheTakesOnTheWorld&#8217;s</a> list of the <a href="http://shetakesontheworld.net/2009/08/top-30-entrepreneurship-and-business-blogs-by-women.html" target="_blank">Top 30 Business and Entrepreneurship Blogs by Women</a>!  I&#8217;m joining illustrious company such as <a href="http://www.escapefromcubiclenation.com/" target="_blank">Escape from Cubicle Nation</a>, <a href="http://www.sparkplugging.com/" target="_blank">Sparkplugging</a>, <a href="http://www.alibrown.com/alis-blog" target="_blank">Ali Brown&#8217;s Blog</a> and <a href="http://bloombergmarketing.blogs.com/bloomberg_marketing/" target="_blank">Diva Marketing</a>.</p>
<p>Now you&#8217;ll excuse me while I go do my &#8220;happy dance&#8221; in the living room.  <img src='https://legal.entrepreneur.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>My Trademark Was Granted&#8211;I’m Done . . . Right?</title>
		<link>http://legal.entrepreneur.com/2009/07/21/my-trademark-was-granted-%e2%80%93-i%e2%80%99m-done-right/</link>
		<comments>http://legal.entrepreneur.com/2009/07/21/my-trademark-was-granted-%e2%80%93-i%e2%80%99m-done-right/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 13:18:30 +0000</pubDate>
		<dc:creator>Nina Kaufman</dc:creator>
				<category><![CDATA[Intellectual Property]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://legal.entrepreneur.com/2009/07/21/my-trademark-was-granted-%e2%80%93-i%e2%80%99m-done-right/</guid>
		<description><![CDATA[Oh, it should be so easy.  Let&#8217;s face it, if securing and protecting trademarks were simple, any fifth-grader would be able to do it.
You&#8217;ve had sleepless nights coming up with that oh-so-fabulous brand that will rock the world (or at least your market niche). You sweated out the search process, making sure that no one else [...]]]></description>
			<content:encoded><![CDATA[<p>Oh, it should be so easy.  Let&#8217;s face it, if securing and protecting trademarks were simple, any fifth-grader would be able to do it.</p>
<p>You&#8217;ve had sleepless nights coming up with that oh-so-fabulous brand that will rock the world (or at least your market niche). You sweated out the search process, making sure that no one else is using the same or similar mark in the same (or a similar) way. You drummed your fingers incessantly, waiting months for the Trademark Office to respond to your application. You tore your hair (or bit your fingernails) over the seemingly picayune alterations they wanted you to make to the application in order to get it through (not to mention the possibility of paying more in filing fees). You held your breath during the publication phase of the process, closing your eyes and praying to any deity that would listen that no one would object to your application. Finally, you got what you thought was the Holy Grail of trademark protection: the &#8220;R-circle&#8221; (®).</p>
<p>Can you breathe now? </p>
<p>Yes and no.</p>
<p>In her post, <a target="_blank" href="http://blog.ebusinesslawgroup.com/2009_07_01_archive.html">&#8220;My Trademark Was Granted&#8211;I&#8217;m Done . . . Right?&#8221;</a> my colleague, e-business lawyer Deena Burgess, Esq., tells you what’s up ahead, and what you need to anticipate.</p>
<p><a href="http://blog.ebusinesslawgroup.com/2009_07_01_archive.html"></a><br />
 </p>
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		<title>Careless With Your Business Website?  Don’t Get Sued</title>
		<link>http://legal.entrepreneur.com/2009/07/15/careless-with-your-business-website-don%e2%80%99t-get-sued/</link>
		<comments>http://legal.entrepreneur.com/2009/07/15/careless-with-your-business-website-don%e2%80%99t-get-sued/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 23:15:02 +0000</pubDate>
		<dc:creator>Nina Kaufman</dc:creator>
				<category><![CDATA[Intellectual Property]]></category>
		<category><![CDATA[Legislation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://legal.entrepreneur.com/?p=261</guid>
		<description><![CDATA[I spoke at the Brooklyn Creative League earlier today, and the question, &#8220;Isn’t it true that there’s no regulation of the internet?&#8221; came up.  So once again, I had to debunk that myth.
In addition to the Communications Decency Act and the Digital Millenium Copyright Act, there are a host of federal and state laws concerning [...]]]></description>
			<content:encoded><![CDATA[<p>I spoke at the Brooklyn Creative League earlier today, and the question, &#8220;Isn’t it true that there’s no regulation of the internet?&#8221; came up.  So once again, I had to debunk that myth.</p>
<p>In addition to the <a href="http://en.wikipedia.org/wiki/Communications_Decency_Act" target="_blank">Communications Decency Act</a> and the <a href="http://en.wikipedia.org/wiki/Digital_Millennium_Copyright_Act" target="_blank">Digital Millenium Copyright Act</a>, there are a host of federal and state laws concerning false advertising, trade, trademarks, copyrights and contract terms that DO apply to your online business activities.</p>
<p>So how can you create an e-commerce website that doesn&#8217;t become a breeding ground for lawsuits? For starters, have a look at &#8220;<a href="http://www.cio.com/article/485403/Careless_with_Your_Business_Website_Don_t_Get_Sued.?page=1&amp;taxonomyId=1419" target="_blank">Careless With Your Business Website?  Don&#8217;t Get Sued.</a>&#8221; written by my colleague, technology lawyer Mark Grossman, Esq.  Also check out my article on <a href="http://www.greatbusinesslawtips.com/businesslaw_internetbusinessterms.htm" target="_blank">Website Terms and Conditions</a> at <a href="http://www.greatbusinesslawtips.com" target="_blank">GreatBusinessLawTips.com</a>.</p>
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		<title>Privacy Tips for Small Business</title>
		<link>http://legal.entrepreneur.com/2009/03/24/privacy-tips-for-small-business/</link>
		<comments>http://legal.entrepreneur.com/2009/03/24/privacy-tips-for-small-business/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 19:04:19 +0000</pubDate>
		<dc:creator>Nina Kaufman</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://legal.entrepreneur.com/2009/03/24/privacy-tips-for-small-business/</guid>
		<description><![CDATA[With the ease of internet communication comes the ease of creating a mountain of problems. Identity theft, data hacking and misuse, and lack of security top the list. If your company holds onto any personally identifiable information, you should consider developing policies for dealing with it. 
They don&#8217;t have to be complicated. This about the [...]]]></description>
			<content:encoded><![CDATA[<p>With the ease of internet communication comes the ease of creating a mountain of problems. Identity theft, data hacking and misuse, and lack of security top the list. If your company holds onto any personally identifiable information, you should consider developing policies for dealing with it. </p>
<p>They don&#8217;t have to be complicated. This about the data that businesses collect about you, and how you would want them to handle it. <a href="http://sakthipriyan.spaces.live.com/blog/cns!BACCB50D99735A90!429.entry">Monte Enbysk</a>has developed a short list to help you be smart and responsible when it comes to privacy: </p>
<ol>
<li> Take inventory of the personal information you collect and store. </li>
<li> Analyze how safely you use and store this data. </li>
<li> Make sure you&#8217;re complying with industry regulations or federal laws. </li>
<li> Post a privacy policy that is clear and comprehensive. </li>
<li> <strong>Have your policy reviewed by an attorney</strong> or by a privacy seal program <strong>(Need I say more?)</strong></li>
<li> If you have employees, protect their personal information and carefully screen and restrict those with access to personal data. </li>
</ol>
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		<title>Introducing: The Employee WiFi Use Policy</title>
		<link>http://legal.entrepreneur.com/2009/01/20/introducing-the-employee-wifi-use-policy/</link>
		<comments>http://legal.entrepreneur.com/2009/01/20/introducing-the-employee-wifi-use-policy/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 15:11:53 +0000</pubDate>
		<dc:creator>Nina Kaufman</dc:creator>
				<category><![CDATA[Employees]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://legal.entrepreneur.com/2009/01/20/introducing-the-employee-wifi-use-policy/</guid>
		<description><![CDATA[As if there weren’t enough issues to put into our employee manuals, the internet and Web 2.0 have made them proliferate.Each time there’s a new technology, lawyers have to evaluate: &#8220;Is it covered under our current policies?&#8221; And, not being the one to say &#8220;sure!&#8221;&#8211;and be wrong &#8211;voila! A new policy is born.
The latest addition [...]]]></description>
			<content:encoded><![CDATA[<p>As if there weren’t enough issues to put into our employee manuals, the internet and Web 2.0 have made them proliferate.Each time there’s a new technology, lawyers have to evaluate: &#8220;Is it covered under our current policies?&#8221; And, not being the one to say &#8220;sure!&#8221;&#8211;and be <em>wrong </em>&#8211;voila! A new policy is born.</p>
<p>The latest addition that I’ve just come across is the employee WiFi use policy. As noted in <a href="http://nyreport.com/index.cfm?fuseaction=Feature.showFeature&amp;FeatureID=730" target="_blank">Matthew Hegarty’s article</a> in the October 2008 <em><a href="http://www.nyreport.com" target="_blank">New York Enterprise Report</a></em>, employers need to be on the lookout for unauthorized access to their networks. Given that so many more employees are working remotely (from a home office or just on the road, on the train while commuting, etc.), there are more places and opportunities for hackers to breach your system.</p>
<p>Here are a couple of <a href="http://nyreport.com/index.cfm?fuseaction=Feature.showFeature&amp;FeatureID=730" target="_blank">items that Hegarty suggested</a>:</p>
<ul>
<li>Use complex passwords. These are passwords that have a mix of letters, numbers and cases (UPPER and lower)</li>
<li> Change passwords every 60-90 days.</li>
<li>Use a <a href="http://computer.howstuffworks.com/vpn.htm" target="_blank">Virtual Private Network</a>. This is a private network that can be accessed online but requires a login sequence to access.</li>
<li>Ensure encryption of wireless traffic (see <a href="http://www.Wi-Fi.org" target="_blank">Wi-Fi.org)</a></li>
</ul>
<p>Speak to your IT professional about your options for wireless network security.</p>
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